How not to be a one-hit-wonder.

Approach
PARI’s success on Instagram and some takeaways from social media editing
Follower Feedback
Twitter user @Vishnusayswhat said, “When you understand why one person has less than another, and that it has LITTLE to do with how hard they work, that’s when you start understanding India a little better.”
Impact
Responses to PARI’s content online are a reminder of what social media intended: to foster connections across borders and barriers.