Hi, I’m Vishaka George, a media practitioner who has worked across business reporting, rural journalism, and social-impact communication.
 
After 12 years of work, I’ve come to realise that a message or story has to move a reader and earn their respect before it asks them to act. Documenting people’s lives with dignity, despite our unequal identities, evokes that response. 
 
Today I help organizations across industries tell stories that are people-centric, fact-based, and felt. My approach is influenced by my time in organizations like Reuters and Dasra, but most significantly by the People’s Archive of Rural India (PARI), where I spent over eight years editing, and building an audience for stories that might otherwise have stayed unheard. 
 
Under my strategy, PARI’s Instagram grew from near zero to 120,000+ followers by finding the visual and narrative language that let rural India’s stories travel far online, on platforms that disincentivised the unglamorous.
 
That same instinct led me to write two books for young adults: The House of Uncommons, on children living with HIV in India, and Ammini Against the Storm, set in Wayanad, about a girl who witnesses a disaster unfold in one of India’s most beautiful places. Both grew out of years spent in classrooms and communities across the country, and both ask the same question my other work does: what does it take to tell someone’s story without robbing them of dignity in the telling?
 
I hold a postgraduate diploma from the Asian College of Journalism and a multidisciplinary B.A. from St. Stephen’s, New Delhi.
 
If your organisation has stories worth telling, and worth telling well, I’d love to hear from you.
 

What I Do

Case Study & Impact Story Development

I translate fieldwork, programs, and interventions into powerful case studies (text, photo, and video) that demonstrate your value and success.
Outcome: Engaging, emotionally resonant content that showcases your impact and builds trust.

Workshops & Storytelling Training

I design and facilitate storytelling workshops for professionals across industries. These sessions focus on identifying stories and shaping narratives that connect. Outcome: A practical approach to storytelling that builds confidence, sharpens communication, and encourages writing that moves people.

Strategic Messaging & Website Rewrites

Full rehaul of website content with a focus on clarity, structure, tone, and alignment with your mission.
Outcome: A professional, consistent voice that reflects who you are and what you do — clearly and persuasively.

Social Media & Outreach Strategy

Crafting a practical content approach for social media (LinkedIn, Instagram, newsletters) to amplify your work consistently and meaningfully.
Outcome: A content strategy that suits your work, while expanding your visibility.

Vision & Mission Translation

Helping founders and leadership teams clarify their vision, mission, and values — and articulate them with strength and nuance.
Outcome: Messaging that is aligned internally and inspiring externally.

What People Say

Mentors & Collaborators

Vishaka was and remains one of PARI’s earliest, most brilliant finds.
Palagummi Sainath
Founder Editor, PARI
I’ve leaned heavily on her vitality in workshops and journalistic eye for a story. I’ve learnt a lot from and with her.
Priti David
Executive Editor, PARI

Workshops & Training

Vishaka made the session vibrant and engaging, with sharp writing examples and patient listening, a rare mix.
Krishnamurthy N
CEO, VSM Software
Insightful and practical. The tools and resources she shared are shaping our comms strategy.
Chandrika Patnaik
Communications Manager, Gram Vikas
The workshop changed how I build stories on social media. Clear, structured, and helpful. Vishaka is a fantastic trainer.
Swaathi Bala
The Banyan

On My Writing

The characters felt so real. I laughed, cried, and got frustrated. That’s what made the book so powerful.
Nithya Naag
on The House of Uncommons
Though written for children, the book is captivating, moving, and eye-opening for adults, highlighting how stigma and discrimination are taught.
Urvashi HV
on The House of Uncommons

Writing

Longform

Quick Reads

Books

You Can Also Follow my Work:
LinkedIn • Instagram

 

Background

I began my career as a Companies News Correspondent at Reuters, covering earnings and mergers — a world far from the impact-driven storytelling I focus on today.


I studied Political Science and Economics at St. Stephen’s College, New Delhi, and Television News at the Asian College of Journalism, Chennai.

Thank you for reading

Feel free to reach out if you’re looking for support with:

— A communications project

— A storytelling workshop

— Long-term team training

vishakasarah@gmail.com